Google’s AI Try-On Now Uses Selfies: A New Era of Online Shopping?

Google is expanding its AI powered virtual try on feature, making it easier for shoppers to see how clothes might look on them without needing a full body photo. 

Announced this week, the update allows users to upload just a selfie to generate a full length digital version of themselves for virtual clothing try ons. Previously, users had to upload a full body image, which could be inconvenient or limiting. With this new approach, Google uses Nano Banana, its Gemini 2.5 Flash Image model, to create a realistic avatar based on a simple head and shoulders photo, significantly lowering the barrier to entry for virtual fashion experimentation (TechCrunch).

Once a selfie is uploaded, users are prompted to select their typical clothing size, ranging from XS to 4XL+. The system then generates several full body images, allowing users to choose one as their default try on photo. This flexibility means that even if a selfie was taken while seated or cropped tightly, the tool can still construct a usable full body representation. For those who prefer more control, Google continues to offer the option to upload a full body image or to choose from a range of pre modeled body types that reflect different shapes and proportions (CNET).

The feature is currently launching in the United States and is integrated into Google’s broader shopping ecosystem. Shoppers can access it across Search, Google Shopping, and Google Images by tapping on a supported apparel product and selecting the “try it on” icon. The clothes available for virtual try on come from Google’s Shopping Graph, which aggregates product listings from across the web. This allows users to visualize how real products from actual retailers might look on their own digital likeness before making a purchase decision (Yahoo Tech).

Google’s investment in virtual try on technology goes beyond its core shopping surfaces. The company also operates a standalone app called Doppl, which focuses entirely on AI driven outfit visualization. Earlier this week, Doppl was updated with a shoppable discovery feed designed to help users explore new styles. The feed presents AI generated videos of real products, paired with outfit suggestions tailored to a user’s personal style preferences. Nearly all items in the feed are directly shoppable, with links that take users straight to merchants, blending inspiration and commerce into a single experience (TechCrunch).

While AI generated fashion feeds may not appeal to everyone, Google appears to be positioning this format as a familiar and engaging way to showcase products. The vertical video style mirrors content users already consume on platforms like TikTok and Instagram, potentially making shopping feel more interactive and less transactional. By combining personalized avatars, size selection, and shoppable media, Google is aiming to reduce uncertainty around online apparel purchases, one of the biggest pain points in ecommerce today (Yahoo Tech).

Overall, the shift from requiring full body photos to accepting simple selfies marks a meaningful evolution in Google’s virtual try on strategy. By making the technology more accessible and pairing it with discovery driven shopping tools, Google is signaling its intent to play a larger role in how consumers browse, visualize, and buy clothing online. As AI powered retail tools continue to mature, features like this could reshape expectations around convenience, personalization, and confidence in digital shopping experiences (CNET).

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Works Cited

CNET. “Strike a Pose: Here’s How to Use Google’s Upgraded Virtual Try On Feature.” CNET, 11 Dec. 2025, www.cnet.com/tech/services-and-software/strike-a-pose-heres-how-to-use-googles-upgraded-virtual-try-on-feature/.

TechCrunch. “Google’s AI Try On Feature for Clothes Now Works With Just a Selfie.” TechCrunch, 11 Dec. 2025, www.techcrunch.com/2025/12/11/googles-ai-try-on-feature-for-clothes-now-works-with-just-a-selfie/.

Yahoo Tech. “Google’s AI Try On Feature for Clothes Now Works With Just a Selfie.” Yahoo Tech, 11 Dec. 2025, www.tech.yahoo.com/ai/gemini/articles/google-ai-try-feature-clothes-180927310.html.

Humphries, Matthew. “Report: Google to Reveal 4K Pixelbook Go in October.” PCMag, 24 Sept. 2019, https://www.pcmag.com/news/report-google-to-reveal-4k-pixelbook-go-in-october.