Amazon is making a major push into AI-powered retail with a new feature that allows customers to design custom merchandise simply by describing an idea. Integrated into Alexa for Shopping, the tool uses generative artificial intelligence to transform text prompts into unique designs that can be printed on products such as T-shirts, hoodies, tumblers, and water bottles. By combining AI-generated artwork with its existing print-on-demand infrastructure, Amazon is making persona

Amazon is making a major shift in its artificial intelligence shopping strategy by moving away from its Rufus chatbot and putting Alexa at the centre of the company’s online shopping experience. The new tool, called Alexa for Shopping, brings Amazon’s AI assistant directly into Amazon.com, the Amazon app, and Echo Show devices. Instead of using a separate chatbot, shoppers will now be able to ask questions, compare products, set alerts, and complete certain shopping tasks thr

Google is expanding its AI powered virtual try on feature, making it easier for shoppers to see how clothes might look on them without needing a full body photo. Announced this week, the update allows users to upload just a selfie to generate a full length digital version of themselves for virtual clothing try ons. Previously, users had to upload a full body image, which could be inconvenient or limiting. With this new approach, Google uses Nano Banana, its Gemini 2.5 Flash