SLB Launches Tela: AI Tool Revolutionizing Energy Efficiency

Energy technology giant SLB has taken a major step forward in its digital transformation strategy with the launch of its new artificial intelligence tool, Tela. Designed to automate processes and streamline workflows, Tela represents SLB’s continued effort to integrate advanced AI into energy operations to unlock growth and improve efficiency across the sector (Somasekhar; Channel News Asia; Reuters).

The tool, unveiled on Monday, is set to be embedded within SLB’s portfolio of existing applications and platforms. It features a conversational interface that allows users to interact naturally, making it accessible even to those without extensive technical expertise. Tela’s AI “agents” are capable of working either in tandem with human operators or fully autonomously, performing critical tasks such as interpreting well logs, predicting drilling complications, and optimizing equipment performance—functions traditionally requiring significant time and human expertise (Somasekhar; Channel News Asia).

Rakesh Jaggi, president of SLB’s Digital & Integration division, emphasized the company’s long-term commitment to AI and digital technologies, stating that “digital will be an integral part of the success of SLB for many decades to come.” He explained that the energy industry currently faces “a dual challenge: a leaner workforce and increased technical complexity,” and that Tela was built to address both issues by automating decision-making and improving operational precision (Reuters; Channel News Asia).

The timing of this launch is significant, as energy companies are navigating a period of market uncertainty and cost-cutting. Global crude oil prices have declined amid increased output from the OPEC+ alliance, prompting thousands of layoffs across the industry as companies aim to control expenses and maintain profitability. Against this backdrop, SLB’s investment in AI solutions like Tela highlights its strategic shift toward digital innovation as a way to enhance efficiency and offset labor reductions (Channel News Asia; Reuters).

SLB, formerly known as Schlumberger, has already seen substantial growth in its digital division. In the third quarter, the segment’s revenue climbed 11% compared to the previous quarter, underscoring how digital transformation is becoming a central pillar of the company’s business model. The company began reporting its digital operations as a standalone division last quarter and expects double-digit year-over-year sales growth in this area—a reflection of the increasing role that AI and data-driven solutions play in the global energy landscape (Somasekhar; Reuters).

Tela’s development aligns with SLB’s broader push to redefine its identity as more than just an oilfield services provider. By integrating AI across its platforms, the company is positioning itself as a leader in energy technology and digital innovation. The launch has also been met with a positive market response, with SLB shares rising 2.8% to $37.10 following the announcement (Channel News Asia; Reuters).

As the energy sector continues to evolve, SLB’s Tela stands as a signal of where the future is heading—toward smarter, automated, and digitally enhanced operations. With its ability to both augment human expertise and autonomously manage complex tasks, Tela is not only a tool for greater efficiency but also a testament to how artificial intelligence can transform the energy industry for decades to come.

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Works Cited

Channel News Asia. “SLB Launches New AI Product as It Focuses on Digital Sales Growth.” Channel News Asia, 3 Nov. 2025, https://www.channelnewsasia.com/business/slb-launches-new-ai-product-it-focuses-digital-sales-growth-5442731.

Reuters. “SLB Launches New AI Product as It Focuses on Digital Sales Growth.” Reuters, 3 Nov. 2025, https://www.reuters.com/business/energy/slb-launches-new-ai-product-it-focuses-digital-sales-growth-2025-11-03/. 

Somasekhar, Arathy. “SLB Launches AI Product as It Focuses on Digital Sales Growth.” Yahoo Finance, 3 Nov. 2025, https://ca.finance.yahoo.com/news/slb-launches-ai-product-focuses-155712403.html. 

“Jaggi, Rakesh. #WeAreSLB [LinkedIn post]. LinkedIn, 12 July 2025, https://www.linkedin.com/posts/rakesh-jaggi-632a6528_weareslb-activity-7349451779467591684-fE9C.