Adobe Firefly Adds Director-Level AI Control: Video Editing Changing?

Adobe is significantly expanding the capabilities of its Firefly platform, shifting AI video creation from simple generation toward precise, director-style control. 

The latest update introduces prompt-based video editing, allowing users to refine specific elements within an AI-generated clip rather than starting over each time something looks wrong. This change addresses one of the most common frustrations with generative video tools, where even a minor unwanted detail previously required full regeneration, often producing inconsistent results. With Firefly’s new Prompt to Edit feature, creators can now make targeted adjustments using natural language commands, preserving the original structure and creative intent of the video (TechCrunch).

At the core of this update is the integration of Runway’s Aleph video model, which enables granular edits such as removing objects, changing backgrounds, adjusting lighting, or zooming in on a subject. For example, a user can instruct Firefly to “remove the person on the left side of the frame” or “change the sky to overcast,” and the edit is applied directly to the existing clip. Adobe positions this as a move from simply generating content to actively directing it, giving creators more confidence and control over final outputs. The Firefly video editor, first announced in private beta in October, is now available in public beta as a browser-based tool, making it accessible on any device without installing full Adobe applications (SiliconANGLE).

Another major addition is camera motion reference workflows, designed to reduce trial and error when trying to achieve cinematic movement. Users can upload a start frame along with a reference video that demonstrates the desired camera motion. Adobe’s Firefly Video Model then recreates that movement within a newly generated scene, aligning visual composition and motion more closely with the creator’s vision. This feature is aimed at saving hours of manual tweaking, especially for professional video creators who need consistency and precision across multiple clips (NewscastStudio).

Adobe is also expanding Firefly’s ecosystem of third-party AI models to enhance both image and video quality. Topaz Labs’ Astra model has been added for video upscaling, enabling creators to enhance footage to 1080p or 4K resolution. This tool is integrated into Firefly Boards, Adobe’s collaborative AI-native workspace, and supports batch processing while maintaining active creative workflows. In addition to improving newly generated videos, Astra can also restore older or low-resolution footage, enhancing clarity and detail to make it appear more modern (SiliconANGLE).

On the image generation side, Adobe has integrated Black Forest Labs’ FLUX.2 model, which supports photorealistic rendering, advanced text generation, flexible aspect ratios, and reference-based image synthesis using up to four reference images at once. FLUX.2 is now available across Firefly’s Text to Image module, Prompt to Edit, Firefly Boards, Photoshop desktop, and the broader Firefly app, with Adobe Express access scheduled for January. These additions reflect Adobe’s strategy of positioning Firefly as a unified hub for generative video, image, and audio creation while keeping pace with competitors releasing new AI models (TechCrunch; NewscastStudio).

To encourage experimentation, Adobe is offering a limited-time promotion that grants unlimited image and video generations through January 15 for subscribers on Firefly Pro, Firefly Premium, and select credit-based plans. This includes access to Adobe’s native models as well as partner models such as FLUX.2, Google’s Nano Banana, and OpenAI’s GPT Image. With these updates, Firefly continues to evolve into a more flexible and creator-centric platform, emphasizing control, collaboration, and quality over one-click generation alone (TechCrunch; SiliconANGLE; NewscastStudio).

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Works Cited

TechCrunch. “Adobe Firefly Now Supports Prompt-Based Video Editing, Adds More Third-Party Models.” TechCrunch, 16 Dec. 2025, https://techcrunch.com/2025/12/16/adobe-firefly-now-supports-prompt-based-video-editing-adds-more-third-party-models/.

SiliconANGLE. “Adobe Firefly’s Newest Update Enables Users to Direct, Rather Than Generate, AI Video.” SiliconANGLE, 16 Dec. 2025, https://siliconangle.com/2025/12/16/adobe-fireflys-newest-update-enables-users-direct-rather-generate-ai-video/.

NewscastStudio. “Adobe Expands Firefly with AI Video Editing Tools and Partner Model Integrations.” NewscastStudio, 16 Dec. 2025, https://www.newscaststudio.com/2025/12/16/adobe-expands-firefly-with-ai-video-editing-tools-and-partner-model-integrations/.

Metz, Rachel, and Brody Ford. “Adobe’s AI Firefly Used AI-Generated Images from Rivals for Training.” Bloomberg, 12 Apr. 2024, www.bloomberg.com/news/articles/2024-04-12/adobe-s-ai-firefly-used-ai-generated-images-from-rivals-for-training. 

Adobe Firefly product pageAdobe Firefly. Adobe, www.adobe.com/ca/products/firefly.html.