Amazon is making a major push into AI-powered retail with a new feature that allows customers to design custom merchandise simply by describing an idea. Integrated into Alexa for Shopping, the tool uses generative artificial intelligence to transform text prompts into unique designs that can be printed on products such as T-shirts, hoodies, tumblers, and water bottles. By combining AI-generated artwork with its existing print-on-demand infrastructure, Amazon is making persona

Adobe is significantly expanding the capabilities of its Firefly platform, shifting AI video creation from simple generation toward precise, director-style control. The latest update introduces prompt-based video editing, allowing users to refine specific elements within an AI-generated clip rather than starting over each time something looks wrong. This change addresses one of the most common frustrations with generative video tools, where even a minor unwanted detail prev