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Taylor Swift Files Trademarks to Protect Voice and Image from AI Deepfakes
Taylor Swift has taken a significant legal step in response to the rapid rise of artificial intelligence by filing new trademark applications designed to protect both her voice and her image from unauthorized digital replication. The filings, submitted to the United States Patent and Trademark Office, include two “sound marks” featuring recorded audio clips of Swift speaking and a trademark for a stage photograph from her Eras Tour. According to trademark attorney Josh Gerben
Covertly AI
May 23 min read


OpenAI Shuts Down Sora as Deepfake and Cost Concerns Grow
OpenAI’s decision to shut down Sora only six months after launch marks a surprisingly fast end for one of the company’s boldest consumer AI experiments. Released in September as a short form video app, Sora was designed to let users create, remix, and share AI generated clips in a social feed similar to TikTok. At first, the app looked like a major hit. It went viral almost immediately, reached one million downloads in less than five days, and later peaked at more than 3.3 mi
Covertly AI
Mar 253 min read


AI Fake Delivery Exposed: Is DoorDash Being Played?
A recent incident involving DoorDash has drawn widespread attention after a driver allegedly used an AI-generated image to falsely claim a delivery, raising new concerns about how emerging technologies can be misused on gig economy platforms. The situation came to light after Austin resident Byrne Hobart shared his experience on X, describing how a DoorDash driver accepted his order, immediately marked it as delivered, and submitted what appeared to be an AI-generated photo
Covertly AI
Jan 53 min read


TikTok adds content controls to choose how much AI content they see
TikTok is rolling out a new set of tools that give users direct control over how much AI-generated content appears in their For You feed, signaling a notable shift for a platform originally built around human creativity and viral user-generated videos. The update centers on a dedicated AI-generated content slider inside the app’s “Manage Topics” tool, where users already customize how often they see content related to categories like dance, sports, and food. As AI-generated v
Covertly AI
Nov 19, 20254 min read
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