Google’s latest push to transform Search into an AI-powered experience is creating a surprising side effect: more users are turning to DuckDuckGo in search of a simpler, more traditional way to browse the web. Following Google’s announcements at its 2026 I/O developer conference, the privacy-focused search engine reported a major spike in app installs and traffic, fueled largely by users frustrated with the growing presence of AI-generated answers in Google Search. At I/O 202
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