Bluesky’s Attie App Uses AI to Build Custom Social Feeds

Bluesky is taking a new step into artificial intelligence with the launch of Attie, a standalone app designed to help users shape their social media experience in a more personal way. Unveiled at the company’s Atmosphere conference, Attie is not another social platform but an AI assistant built on Bluesky’s AT Protocol. Powered by Anthropic’s Claude, the app allows users to create custom feeds by simply typing what they want in natural language, turning feed building into something much more accessible for everyday users. For a platform best known as an alternative to X, the move signals that Bluesky is now thinking beyond social posting and into user controlled software.

The idea behind Attie reflects a bigger shift inside Bluesky itself. Earlier this month, Jay Graber stepped down as CEO and moved into the role of chief innovation officer, giving her more time to focus on building products instead of running the company. According to interim CEO Toni Schneider, Attie is the first standalone product created by Graber’s new team. He described it as an AI product that is still strongly focused on people, arguing that the goal is not just to add artificial intelligence for its own sake, but to make it genuinely useful for users. Gizmodo noted that some Bluesky users may not welcome that push, since the platform has developed a reputation for being skeptical of AI enthusiasm.

At launch, Attie lets people design their own custom feeds without needing to write code or understand the technical process behind Bluesky’s algorithms. A user could type a request asking for posts about specific interests, trends, or communities, and the app would process that prompt to find relevant content across Bluesky and other apps connected to the AT Protocol. Because the ecosystem is open and interconnected, Attie can quickly understand a user’s activity, preferences, and conversations, making the experience feel more personalized from the start. Conference attendees at Atmosphere were also turned into early beta testers, giving Bluesky a chance to test the product in front of developers and loyal users before a wider release.

What makes this especially interesting is that Bluesky is trying to position AI differently from major tech platforms. Graber argued that most large platforms use AI to benefit themselves by increasing time spent on apps, harvesting more data, and tightening control over recommendation systems. Her pitch for Attie is the opposite. Bluesky says it wants AI to serve users, not platforms, by giving people more direct control over what they see and how their feeds work. In that sense, Attie is being framed not just as a new feature, but as part of a larger philosophy about decentralization, openness, and user power.

The project also points to Bluesky’s long term ambitions. Right now, Attie is in closed beta and custom feeds created there will later become available within Bluesky and other AT Protocol apps. Over time, however, the company wants users to do much more than just build feeds. The eventual goal is for Attie to help people vibe code their own social apps and tools on top of the protocol, opening app creation to people with no coding experience. Bluesky’s team believes agentic coding tools could make the AT Protocol truly open to everyone, not just developers. That vision fits closely with Bluesky’s original promise of making social media more customizable and flexible.

This new direction comes as Bluesky is also signaling stability and growth. The company recently announced an additional $100 million in funding, giving it more than three years of runway as it works through major challenges such as monetization, privacy controls, and ecosystem development. Bluesky now has 43.4 million users, and Schneider has compared the long term opportunity around the Atmosphere to the kind of open, decentralized ecosystem that helped WordPress grow into a massive network. He also pushed back on fears of crypto integration, saying that despite support from crypto focused investors, Bluesky is not planning to turn the platform into a crypto product. The company is instead considering options such as subscriptions, hosting services, and possibly fees for tools like Attie.

Attie may still be early, but its debut signals where Bluesky wants to go next. Instead of using AI to tighten corporate control, Bluesky is betting that users will respond to tools that let them shape their own experience and even build their own apps. Whether Attie becomes a major success remains to be seen, especially given Bluesky’s skeptical user base when it comes to AI. Still, the app shows that Bluesky is not abandoning its core identity. It is trying to use AI to deepen customization, expand creativity, and make its open protocol feel more open than ever.

Works Cited

O’Brien, Terrence. “Bluesky’s New App Is an AI for Customizing Your Feed.” The Verge, 29 Mar. 2026, www.theverge.com/ai-artificial-intelligence/903190/bluesky-attie-ai-custom-feeds. 

Pearl, Mike. “Bluesky Has a New App, and It’s All About AI.” Gizmodo, 29 Mar. 2026, gizmodo.com/bluesky-has-a-new-app-and-its-all-about-ai-2000739514. 

Perez, Sarah. “Bluesky Leans into AI with Attie, an App for Building Custom Feeds.” TechCrunch, 28 Mar. 2026, www.techcrunch.com/2026/03/28/bluesky-leans-into-ai-with-attie-an-app-for-building-custom-feeds/. 

Perez, Sarah. “Bluesky Rolls Out Massive Revamp to Policies and Community Guidelines.” TechCrunch, 14 Aug. 2025, techcrunch.com/2025/08/14/bluesky-rolls-out-massive-revamp-to-policies-and-community-guidelines/. 

Silberling, Amanda. “Bluesky CEO Confronts Content Moderation in the Fediverse.” TechCrunch, 24 Jan. 2024, techcrunch.com/2024/01/24/bluesky-ceo-confronts-content-moderation-in-the-fediverse/.