Micron Technology’s decision to walk away from consumer memory is more than a brand change, it is a clear signal that artificial intelligence is reshaping the economics of making chips. Micron began in 1978 as a small design consultancy founded by Ward Parkinson, Joe Parkinson, Dennis Wilson, and Doug Pitman in Boise, Idaho, backed by local investors including J.R. Simplot. By 1983, the company was already punching above its weight by producing chips roughly half the size o