Coca-Cola is once again leaning into artificial intelligence for its latest holiday campaign, despite the storm of criticism that surrounded its 2024 AI-generated ad. The beverage giant’s 2025 “Refresh Your Holidays” campaign aims to blend tradition and innovation, bringing back the brand’s iconic Christmas trucks with a digital twist. Produced by AI studios Secret Level and Silverside, the new spot uses generative AI to animate festive scenes filled with anthropomorphic anim