Amazon is making a major shift in its artificial intelligence shopping strategy by moving away from its Rufus chatbot and putting Alexa at the centre of the company’s online shopping experience. The new tool, called Alexa for Shopping, brings Amazon’s AI assistant directly into Amazon.com, the Amazon app, and Echo Show devices. Instead of using a separate chatbot, shoppers will now be able to ask questions, compare products, set alerts, and complete certain shopping tasks thr

The arrival of Amazon’s next generation Alexa in Canada marks a major shift in how people interact with technology, blending natural conversation with powerful generative AI to create a household assistant that feels more intuitive than ever. Alexa Plus, launched on November 20, introduces Canadians to a system that understands context, nuance, and casual speech in a way the previous version could not, making everyday tasks like planning meals, coordinating schedules, or bo