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Amazon Debuts AI Video Recaps to Transform the Prime Video Experience
Amazon is taking another step into AI-assisted entertainment with the rollout of its new “Video Recaps” feature on Prime Video, designed to help viewers catch up on previous seasons of their favorite shows before diving into new episodes. The company announced that the tool uses generative AI to create polished, theatrical-style recap videos complete with synchronized narration, dialogue, sound effects, and music (TechCrunch). Initially launching in beta, the feature will be
Covertly AI
Nov 20, 20254 min read


Coca-Cola’s 2025 AI Holiday Ad Sparks Backlash and Debate
Coca-Cola is once again leaning into artificial intelligence for its latest holiday campaign, despite the storm of criticism that surrounded its 2024 AI-generated ad. The beverage giant’s 2025 “Refresh Your Holidays” campaign aims to blend tradition and innovation, bringing back the brand’s iconic Christmas trucks with a digital twist. Produced by AI studios Secret Level and Silverside, the new spot uses generative AI to animate festive scenes filled with anthropomorphic anim
Covertly AI
Nov 4, 20253 min read
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