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Hasbro Launches AI Versions of Optimus Prime and Other Icons
Hasbro is bringing some of its most iconic characters into the artificial intelligence era with the launch of Sixth Wall, a new AI studio designed to create interactive, AI-powered versions of beloved franchises such as Transformers, G.I. Joe, Clue, Monopoly, and Mr. Potato Head. The initiative represents one of the most ambitious attempts yet by a major entertainment company to transform intellectual property into dynamic AI experiences while maintaining control over how its
Covertly AI
Jun 53 min read


Disney drops $1B in OpenAI to License AI Videos With Iconic Characters
The Walt Disney Company has entered a major three year partnership with OpenAI that signals a turning point for how generative artificial intelligence and Hollywood’s most valuable intellectual property may coexist. Announced on December 11, the agreement includes a $1 billion US equity investment from Disney into OpenAI and grants permission for OpenAI’s Sora tool to generate AI videos using licensed Disney characters (TechCrunch). The deal reflects Disney’s effort to shap
Covertly AI
Dec 12, 20253 min read


Amazon Debuts AI Video Recaps to Transform the Prime Video Experience
Amazon is taking another step into AI-assisted entertainment with the rollout of its new “Video Recaps” feature on Prime Video, designed to help viewers catch up on previous seasons of their favorite shows before diving into new episodes. The company announced that the tool uses generative AI to create polished, theatrical-style recap videos complete with synchronized narration, dialogue, sound effects, and music (TechCrunch). Initially launching in beta, the feature will be
Covertly AI
Nov 20, 20254 min read
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