Shopping for groceries may be the next everyday task to disappear into a chat window as on December 8, OpenAI and Instacart announced a new grocery shopping experience built directly into ChatGPT, letting customers brainstorm meal ideas, generate a grocery list, browse items, and complete checkout without leaving the conversation.  Instead of hopping between recipe sites, notes apps, and a delivery service, the pitch is one continuous flow: ask what to cook, get suggestions,

Onton, the AI-powered shopping platform previously known as Deft, is accelerating its mission to simplify online decision-making with a new $7.5 million seed investment.  The funding round, led by Footwork with participation from Liquid 2, Parable Ventures, and 43, brings the company’s total raised capital to roughly $10 million and comes at a time when consumers are increasingly overwhelmed by the complexity of online shopping. With major tech companies like OpenAI, Google,