Onton, the AI-powered shopping platform previously known as Deft, is accelerating its mission to simplify online decision-making with a new $7.5 million seed investment. The funding round, led by Footwork with participation from Liquid 2, Parable Ventures, and 43, brings the company’s total raised capital to roughly $10 million and comes at a time when consumers are increasingly overwhelmed by the complexity of online shopping. With major tech companies like OpenAI, Google,