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Amazon Replaces Rufus With Alexa AI Shopping Agent
Amazon is making a major shift in its artificial intelligence shopping strategy by moving away from its Rufus chatbot and putting Alexa at the centre of the company’s online shopping experience. The new tool, called Alexa for Shopping, brings Amazon’s AI assistant directly into Amazon.com, the Amazon app, and Echo Show devices. Instead of using a separate chatbot, shoppers will now be able to ask questions, compare products, set alerts, and complete certain shopping tasks thr
Covertly AI
May 133 min read


OpenAI Pulls App Suggestions After Backlash: Will Trust Recover?
ChatGPT users who pay for premium tiers recently found themselves doing a double take when the chatbot began surfacing “app suggestions” mid conversation that looked a lot like ads. Screenshots shared by Plus, Pro, and Enterprise subscribers showed promotional style messages pointing to recognizable brands like Peloton and Target, prompting a blunt question: why does a paid AI service appear to be selling something while you are trying to work?. As complaints spread, OpenAI
Covertly AI
Dec 8, 20253 min read


Chubb Launches AI Engine to Power Personalized Digital Insurance
Chubb, a global insurance leader, has announced the launch of an AI-powered optimization engine within Chubb Studio, its global technology platform for embedded insurance distribution. Revealed at the Singapore Fintech Festival, the innovation marks a significant milestone in the evolution of digital insurance solutions, offering partners and consumers a more personalized, data-driven approach to protection (Reinsurance News). The optimization engine leverages proprietary ar
Covertly AI
Nov 12, 20253 min read
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