Hasbro is bringing some of its most iconic characters into the artificial intelligence era with the launch of Sixth Wall, a new AI studio designed to create interactive, AI-powered versions of beloved franchises such as Transformers, G.I. Joe, Clue, Monopoly, and Mr. Potato Head. The initiative represents one of the most ambitious attempts yet by a major entertainment company to transform intellectual property into dynamic AI experiences while maintaining control over how its

The Walt Disney Company has entered a major three year partnership with OpenAI that signals a turning point for how generative artificial intelligence and Hollywood’s most valuable intellectual property may coexist. Announced on December 11, the agreement includes a $1 billion US equity investment from Disney into OpenAI and grants permission for OpenAI’s Sora tool to generate AI videos using licensed Disney characters (TechCrunch). The deal reflects Disney’s effort to shap