Snap Inc. has announced a groundbreaking $400 million partnership with Perplexity, the AI startup behind a popular conversational answer engine. The agreement, revealed alongside Snap’s Q3 2025 earnings, will integrate Perplexity’s AI directly into Snapchat, giving its massive user base a new way to access real-time, research-oriented answers without ever leaving the app (TechCrunch). Under the terms of the deal, Perplexity will pay Snap $400 million in cash and equity over