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Coca-Cola’s 2025 AI Holiday Ad Sparks Backlash and Debate
Coca-Cola is once again leaning into artificial intelligence for its latest holiday campaign, despite the storm of criticism that surrounded its 2024 AI-generated ad. The beverage giant’s 2025 “Refresh Your Holidays” campaign aims to blend tradition and innovation, bringing back the brand’s iconic Christmas trucks with a digital twist. Produced by AI studios Secret Level and Silverside, the new spot uses generative AI to animate festive scenes filled with anthropomorphic anim
Covertly AI
Nov 43 min read


OpenAI Launches Sora: The Revolutionary Text-to-Video AI Tool
OpenAI has officially launched Sora, its highly anticipated AI-powered text-to-video generation tool. First announced in February, Sora...
Covertly AI
Dec 14, 20243 min read


Meta Unveils Movie Gen: A New Era for AI-Generated Video and Audio
Meta, the company behind Facebook, has taken another bold step into the AI landscape by introducing Movie Gen. This groundbreaking...
Covertly AI
Nov 4, 20244 min read
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