Amazon is making a major shift in its artificial intelligence shopping strategy by moving away from its Rufus chatbot and putting Alexa at the centre of the company’s online shopping experience. The new tool, called Alexa for Shopping, brings Amazon’s AI assistant directly into Amazon.com, the Amazon app, and Echo Show devices. Instead of using a separate chatbot, shoppers will now be able to ask questions, compare products, set alerts, and complete certain shopping tasks thr

Shopping for groceries may be the next everyday task to disappear into a chat window as on December 8, OpenAI and Instacart announced a new grocery shopping experience built directly into ChatGPT, letting customers brainstorm meal ideas, generate a grocery list, browse items, and complete checkout without leaving the conversation. Instead of hopping between recipe sites, notes apps, and a delivery service, the pitch is one continuous flow: ask what to cook, get suggestions,